Description
6-week sprint to consolidate and document BA Holidays' verbal identity and digital content standards. Strategically
weighted: ~70% direction + frameworks, ~30% tactical execution.
Must have
• Unify existing brand materials into Tone of Voice (TOV) + UX copy guidelines
• Document actionable content principles + writing standards for digital journeys
• Deliver targeted hands-on UX copy to plug gaps + stress-test the new frameworks
• Proven track record building verbal identity systems + UX content frameworks
• Portfolio: TOV/style guide documentation + digital UX work
• Immediate/short-notice availability to wrap this side of Christmas
• Crawley for occasional workshop days
Skills
Verbal Identity
Tone of Voice
UX Writing
Content Strategy
Content Frameworks
Style Guides
Digital Content
Workshop Facilitation
